Baptist Health has named Lawrence Montgomery as the system’s chief marketing officer.
Montgomery previously served as executive director of national brand advertising for Kaiser Permanente in Oakland, Calif., where he has been since 2010. Prior to that, he served at UC Davis Health System and the State of California, Department of Public Health.
At Baptist Health, Montgomery will be responsible for developing and leading a marketing and communications team focused on optimizing the patient experience, driving service line revenue growth, and supporting the brand and mission of Baptist Health.
Montgomery, a California native, received Bachelor of Arts degrees in psychology and political science and communication from the University of California/Davis in Davis, Calif. He has a Master of Science in Business in Integrated Marketing and Communication from Golden State University in San Francisco, Calif. In addition, he received a Master of Science in Anthropology from Harvard University in Cambridge, Mass.